Flávio Cherem

JCDECAUx

EMERGENCY ROUTE

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We developed an exclusive app that connects the GPS of the ambulances to JCDecaux's digital billboards, helping rescue teams avoid traffic.

 

Now, if a rescue team goes out and sets its route through our app, it sends a message to the billboards that are along the way.

 

By doing this, it asks the drivers to leave the left lane free before the passage of the ambulance.

 

Billboard text: "Leave the left lane free; in 5 minutes, an ambulance will come through this route".

 

Please, watch the case study.

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SCCP

#COVERTHEPREJUDICE

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HONDA

PROJECTILE

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To launch the line of helmets crafted by Honda, we created a 3D film where a sphere pass through barriers that represent the raw materials of the products, becoming itself a helmet.

 

Packshot text: “All technology and safety of Honda, now in helmets”.

 

Creative concept (at the end of the film): “Honda Helmets. Protect your freedom”.

PENGUIn

CHROMA KEY

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FIAT

INTERNUTS

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Our challenge was to promote the launch of New Strada 2016, a pickup truck by Fiat, on the internet.

 

The creative concept that we had to use: “New Strada 2016, everything you expect in a pickup truck and much, much more”.

 

Our idea:

 

We created a story where a geek guy that didn’t passed in the cast of the New Strada TV commercial unexpectedly hacked the Facebook page of Fiat in revenge.

 

(By doing this, he also tried to prove to the public that he was a good actor.)

 

For one week, instead of selling Fiat cars, the Facebook of the brand became host of a web novel, posting the whole adventure of our misunderstood friend.

 

Please, watch the case study.

CRYSTAL

STOP MOTION

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“With Crystal Beer, the meetings just happen”.

 

To promote this brand concept, we created stop motion films where food and/or different objects that fit with the beer come together in a different way.

 

These films were posted on Crystal Beer social networks and, after a great repercussion on the internet, the client decided to air them on TV.

 

(In memory of Lucas Emanuel Britto, a scene director of the job that, unfortunately, passed away.)

BIC

SCIENTIFIC NAMES

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BIC

ALARM

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(This was the first BIC TV commercial created and aired in Latin America.)

 

 

Man says to the camera:

 

“Be Good-Looking in the Photo with BIC” promotion.

 

Just buy four BIC Comfort 3 Shavers…

 

Register the receipt code in the website…

 

And receive lucky numbers so you can try to win THESE sunglasses…

 

THIS cool watch…

 

THIS camera…

 

And THIS Harley Davidson!

 

 

He hits the Harley and activates the alarm of the motorcycle.

 

 

Motorcycle rider, pissed off:

 

Hey! Are you crazy, man!?

 

 

Man, embarrassed and scared, ends the ad talking to the spectator:

 

Well, not THIS one, but a look-alike this one. Bye!

IRONAGE

BEAT YOUR EXCUSES

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Headline #1: "Your body is 70% water, so don't make it a dengue-carrying mosquitoes spot".

 

Headline #2: "If there's a way of having a movie star shape, definitely isn't watching the movie".

 

Headline #3: "Life is made of choices: you can choose to stay in bed, your girlfriend can choose to be single".

 

Headline #4: "If you don't have luck, you do have to push yourself harder".

 

Campaign concept: "Ironage Isotonic, beat your excuses".

 

PERSONAL PROJECT

ADVERTISING OF DEPRESSION

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In Brazil, "[Assunto] da Depressão" ("[Subject] of Depression") is a way of making fun of something.

 

It's common to create Facebook fan pages "of Depression" to talk about specific themes (such as sports, films and etc.) in a fun way.

 

That's why in 2011 we created "Publicidade e Propaganda da Depressão" ("Advertising of Depression").

 

To show the "bad" side of advertising in a not so bad way.

 

The fan page became a huge success, with more than 360k likes (followers) and a total reach of 70k users per post.

 

Not only we found a nice and cheap way to talk about our lives inside the agencies, but we also put our profession in the spotlight.

 

Click here and visit the project that, unfortunately, is only available in Brazilian Portuguese.